Friday, May 21, 2010

Write The Future! FIFA World Cup 2010.

The World is getting ready for the FIFA World Cup. It is almost here, so efforts must be doubled. Nike is not beating around the bush - it has produced an awesome commercial "Write the Future." The piece is directed by Alejandro Inarritu ("21 Grams" and "Babel"). It features the most of the boast of modern soccer/football, such as Didier Drogba, Wayne Rooney, Fabio Cannavaro, Landon Donovan, and Franck Ribery. And, of course, the genius of the one and the only - the FIFA's Captain Erotica, Cristiano Ronaldo!

The advertisement is strong in quality and statement. It is also satirical of the players' dreams and fears... I'd say it's a hell of a kick-off for the Mundial, which begins this June. Well done!

Read more by Brooks Peck.

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